Article Review: Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing infor

This article came from a marketers need to understand the consumer, which requires the facilitation of two way communication. While the marketer realizes that the consumer is hesitant to disclose personal information - the marketer believes that type of information is required to best meet the needs of the consumer. Through a multi method approaches researches examined what invites certain consumers to volunteer personal information, the author indicates three areas of of a consumers personality that may lead to self disclosure.

Lee, D., Im, S., & Taylor, C. (2008). Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs. Psychology and Marketing, 25(7), 692-710.